National Day of Action – Promotion & Media Kit
Creating your own materials to promote your community action?
Feel free to use these images in your promotional materials (posters, email, website, social media):
Trying to get media coverage?
For a primer and tips on the media, read the blog: Create Some Buzz: Medial Kit 101.
Feel ready to contact the media?
The first call
Give your media contact a call and provide them some quick information on what you are doing for National Day of Action.
Here's a sample script:
“Hi, my name is Munira and I want to tell you about an event I am organizing in support of the National Day of Action, being held on February 14th in collaboration with Girls Action Foundation. Thirty girls’ groups across Canada are holding events to speak about the issues that are important to girls and young women these days, and I am one the facilitators of an event taking place here in Montreal.
I would like to send you more information and invite you to write about/visit our event. Can I get your email or the contact information of the person I should be talking to?"
I have the contact name and email - How do I follow up?
Send an email to your contact and attach the ‘relevant’ information, including:
- Press Release – view an example from last year’s National Day of Action
- Background sheet on your organization’s mission and work (What do you do, who is your audience, why is it important?) or link to your website if you have one
NB: Press releases need to be written in a journalistic style, responding to the 5 W's (What, Where, Who, When, Why) in the first paragraph. Emails may be written in an epistolary (letter) style.
Here’s a sample email:
My name is Munira from XXX organization. As promised, I am writing you in regards to our National Day of Action event happening in Montreal on Saturday, February 14th at 5pm. Attached is the relevant information and below is a quick summary of who we are and what we do.
We invite you to join us on Facebook and Twitter for more information and updates.
Thank you for your time and consideration in promoting our event. I look forward to discussing the details of our exciting project further."
About the National Day of Action:
"February 14th is traditionally Valentine’s Day, but for the past 12 years, Girls Action Foundation has transformed this day into the National Day of Action, a day where participants across the country will mobilize their community by organizing amazing and creative activities around issues they experience and observe. These action-oriented projects are inspired from the realities and experiences of network members, and act as a response to these issues, encouraging the leadership and empowerment of girls and young women to take a stand and make a difference.
Our organization XXX is thrilled to be a part of this initiative and is planning a local action to address the XXX issue that affects our community and the lives of our girls and young women. More than 30 girls and young women from the community will be taking a stand and doing XXX….." (Include the Time, Date, Location, contact person, phone # and email address, etc.)
Don’t forget to include the link to your website or to Girls Action’s National Day of Action webpage with the list of actions happening across Canada, the link to your Facebook and Twitter page.
You may use the following to describe Girls Action Foundation, if needed:
"Founded in 1995, Girls Action Foundation is a non-profit organization that believes in the power of girls as agents of social change. Through our network of organizations across Canada, we lead, develop, and implement transformative programs that are adapted and relevant to the changing realities of girls’ and young women’s lives."
Need more help?
For more information on writing press releases and to find more resources, read Create Some Buzz: Media Kit 101.
You can also contact Myriam, Communications Coordinator.
Or, contact Janine, National Programs Manager.